In a fast-moving culture, a steady heartbeat makes difference. Jean-Pierre Verschueren How? close can you get Making a difference is not just a strategic choice. It tells a lot about the brand and the motivation of the people who are behind the brand. Intense communication that dares to show the essence of your brand creates fans - and probably opposition too. A clear opposition will keep the real fans aware and supportive. That's good news. Ijsbreker nv - researchpark Haasrode Zone 3, Industrieweg 5, B-3001 Leuven Tel: 32(0)16/400 300 -icepick@ijsbreker.be