The brand's history may hide great potential for years to come. Wolf Van de Casteele Building milestones For many economic reasons you might have been tempted to reduce support of your brand or product image. Fast-changing promotions and snap reactions to competitors' impulses are enough to damage a brand's identity for many years. If you have been forced to do so, any short-term success will soon come to an end. Setting out milestones to guide your way is therefore a framework that assures the future. A strong brand vision clears the way for communication that achieves significant, lasting impact. Ijsbreker nv - researchpark Haasrode Zone 3, Industrieweg 5, B-3001 Leuven Tel: 32(0)16/400 300 -icepick@ijsbreker.be